Eidetic Imagery May Hold New Clues to Reaching, and Holding, Target Audiences
Identifying, reaching and holding target audiences, and then triggering the appropriate responses in them, are what the operational aspects of psychological strategy are all about. The process is, most often, anything but scientific.
Wrapped in the Flag: US President Barack Obama has, as have all US Presidents, embraced association with the US flag as a means of highlighting authority and nobility of purpose. However, as a candidate for the Presidency, Sen. Barack Obama for some time refused to wear a US flag lapel insignia, inciting accusations that he did not love the United States. Despite his subsequent embrace of the flag as a legitimizing association, the legacy of his earlier refusal to adopt the symbol continues to motivate his opponents